Welcome to Part 4 of A Witch’s Guide to Magickal Blogging. This post will cover how to use an editorial calendar to plan posts. This is the last installment in my four part guide to magickal blogging; I hope you enjoyed it.
Planning Posts for Your Magickal Blog
Step 1: Why Have an Editorial Calendar?
In order to explain why you should have an editorial calendar at all, I’m going to use myself as an example. For a while I posted when ever I had an article finished, then it was about once a week, then for a while I alternated between Tuesday/Thursday/Saturday and Monday/Wednesday/Friday posts. I found that M/W/F worked best for me: it was versatile, and people don’t seem to be online that much on the weekends. I also never, ever publish posts right after I write them. Usually they’re written weeks or even months in advance. That’s because it’s just me here, I have no editorial team (or proofreader), and that creates a few issues that the editorial calendar helps with.
The first issue with being a solo blogger is that I’m a typo monster, I find typos in old posts all the time. Tip: If you see that an old post is suddenly getting hits again, open it up and proofread it; I always seem to find something that I want to change. Second, and I’m going to blame my Scorpio Sun/Virgo Moon combo for this one, I’m a mean reviewer. It’s that Scorpio sting, coupled with Virgo’s perfectionism, I’m telling you. I’m naturally a hyper-critical perfectionist, and I’ve had my critical chops cultivated by my education and profession (I teach writing and literary analysis). Because of this, I write my reviews ages before I post them, then I go back and take out most of the unnecessary snark, then I re-read it again before it’s published. All told, my posts go through an average of a dozen revisions each, with some posts getting over two dozen edits. Perfection, go!