So you want to start a magickal blog. Great! Now the question is where to begin. You might have a lot of great ideas, but you don’t know what to do with them, or maybe no ideas, but a desire to write. A Witch’s Guide to Magickal Blogging is a four part series meant to help you take the steps you need to in order to start writing your magickal blog. I have been blogging for well over 10 years, so it’s definitely something I feel comfortable talking about. In Part 1 you will take the first three steps, finding out who you are as a writer, exploring what you want to write, and deciding where you want to host your blog. Let’s get started …
Step 1: Who Are You?
One thing that will largely influence what your magickal blog is like is who you are. Ask yourself the following questions:
- Are you younger or older?
- Are you an experienced witch or new to the Craft?
- Do you have a set path or are you finding your way?
Your age means that you will have specific experience that relates to your phase of life. A young witch in college can write study spells, whereas a parent raising magickal children could write about their witchlings. A teenaged college student wouldn’t know about being a magickal parent, nor would the adult with kids know about being a carefree college student, and you know what? That’s a good thing! Your life experiences inform your magick which, in turn, guides your witchy writing.
It’s tempting to present yourself as an expert even when you’re just starting out, but that’s not going to be helpful. Every level of witch uses the internet, and if you act like an expert when you’ve been a witch for a month, it will confuse your viewers. People won’t spend much time on your site because new witches will think you’re beyond them, and experienced witches will know that you’re not.
If you have a set path you’ll attract readers who are interested in the same path and your blog will be more focused because of it. However, I’m an eclectic pagan witch, and my blog reflects that. Don’t try to shoehorn yourself into a particular path if you don’t have one, but if you do have one, embrace your path.
The best thing to do is answer the questions above honestly. There’s no wrong answer!
Step 2: What To Write
The first step in determining what to write is asking yourself: why do I want to write? If the answer is “for popularity/attention” or “to monetize it so I don’t have to work” you may be – to paraphrase reality show parlance – writing for the wrong reasons. If these are your only goals you will probably burn out pretty quickly; the internet is massive now, after all, and very few bloggers get to grasp the brass ring of a book deal. However, if your reason for starting a blog is that you want to share knowledge, learn more, or for the love of writing, then blogging might be a great fit for you. If you like writing, but blogging ends up being too much pressure, making zines might be a better fit.
There are only two things that you can write about: things you know well and things you want to learn more about. That’s it! Even for the most experienced writer, this holds true. Consider brainstorming two lists, one with things you already feel like you know well enough to write about, and another list of things that you would like to learn more about. Your blog can be a mix of these two things; there’s no reason to restrict yourself.
Once you have a list of topics, start brainstorming ideas for individual posts, and see if any features naturally form themselves.
Step 3: Where to Write
Choosing a blogging platform is probably one of the harder decisions you will make, and there are a lot of options. The biggest decision is choosing between a self-hosted website or on a blogging platform like WordPress. There are pros and cons to each, and you will have to decide what works best for you. I don’t think that you should base your decision on eventual monetization, but what you want to get out of writing.
A website is a commitment of time and money, in exchange you get an immense amount of control over your own website. However, if you ever decide to let your domain name go, then change your mind and want it back, it’s too late. People buy up expired domains to extort cash out of people (I speak from experience); once you buy a domain you essentially have to maintain it for life. Also, a word of caution: I used GoDaddy to buy a domain and was inundated with spam marketing calls and texts for six months. At one point I got a dozen phone calls in one day. You can pay to make your information private, but it’s so sleazy. Be forewarned.
Personally, I prefer a blogging platform, and, as you know, I use WordPress. That’s because I’ve blogged on WP for over a decade, so I’m very comfortable with it. I recommend choosing a platform where you can change the name and address of your website as often as you like, since you may grow to hate the name you’ve picked over time, or just find that it no longer matches your writing style. The downside to WP is that they will put ads on your website, but you can pay to have them turned off.
Hopefully you found Part 1 of A Witch’s Guide to Blogging helpful! In Part 2 I will go over finding your voice as a magickal writer. Blessed be, friends!
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