Every time witchcraft becomes popular (the 70s, the 90s, the 20-teens) there are people and companies who want to sell us something witch-themed. Necklaces, buttons, shoes, and even tube tops emblazoned with the word “witch” suddenly appear, and for the most part, it’s great. However, if you’re actually a witch, sorting out people who are also actually witches from people who never have (and never will) do magick can be rather difficult. I’ll buy my tube tops from anyone (note: I won’t buy tube tops at all for any reason), but magickal supplies I’m picky about. If I’m buying a spell candle, for example, I’d rather buy one from a fellow witch. This is because the energy of a magickal tool is important, I want to support my community, and a witch is going to know what a witch needs.
Additionally, around the same time the tube tops show up, tons of people will crop up to sell classes, pdf files on ‘the divine feminine’, coven memberships, bespoke tarot decks, or a myriad of other magickal (or vaguely magickal) things. Basically, when witchcraft is popular, people who aren’t witches will try to make money off of us, even if that means pretending to be one of us. I thought it would be helpful to post some tips on how to spot phony witches in the wild and, if you choose, refuse to support them. Disclaimer: I’m not saying that non-witches can’t make awesome witchy stuff, but there are a lot of people who are low-key pretending to be witches just to sell to us. That’s worth being skeptical of, in my opinion.
No Experience or Baby Witch Turned Expert
Some people try to sell us witchcraft decor or supplies when they themselves have no experience with witchcraft. The first type will have “Get your witch on!” emblazoning their website, or they may also start posts/social media blasts with “Hey, coven!” or “This goddess/priestess is wearing our new x, y, z,” or something equally pandering. The brand or marketing is ‘witchy’, but the person or people behind is not. The second type are people who may actually be practicing witches … of a year or two. Sharing baby witch opinions/growth/experience? Great. Claiming to be an expert and teacher when you’ve just started out? Nope. If someone is still learning, their advice can be quite bad, and will likely hurt more than it helps. If they’re pretending to be an expert when they have very little experience, you can bet they’re trying to make money, and will almost certainly disappear in a few years when the trend passes.