This post is a continuation of the Witch’s Guide to Magickal Blogging, a four part series meant to help you take the steps you need to in order to start writing your magickal blog. If you haven’t read Part 1: Where to Start yet, please head on over there now. Part 2 covers finding your voice as a magickal author including tips for making the leap from wanting to write a blog to actually writing one.
Step 1: How to Find Your Voice
Even if you’ve written before, your voice as a witchcraft and/or paganism writer is likely going to be different. ‘Voice’ is essentially your style as a writer and covers things like formality of writing, tone, punctuation, etc. Some authors use a lot of personal anecdotes, and others speak factually; some use evidence or sources, while others don’t. (I do suggest, if you want to have a credible site, give sources of information at the bottom of your posts, just so your readers know you aren’t making up information.)
The only way to find your voice is to start writing and publishing posts. This is so hard to do, and I get it, but you have to take the leap. You’ll risk publishing posts that you aren’t completely happy with down the line, to which I say: welcome to blogging. No one is 100% happy with every post they write. There are some posts that I feel aren’t my best work, and they end up being popular, while other posts that I adore are barely ever viewed. There’s never going to be a perfect overlap between writer and audience, and that’s okay.
Luckily, when your blog is in its infancy, not many people will be visiting it anyway. For example: The first year I wrote this blog it was viewed a total of 400 times; the second year I wrote this blog it was viewed 6,000 times. A huge improvement! While I was sad that no one saw my writing that first year, now I’m glad that no one did, since my articles weren’t consistent at all.